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Project Pitches

Talking about your project

The Elevator Pitch

This short speech should be used to convince someone of the
validity and importance of your project in 30 seconds or less.

Boring:
My product is a mobile pet camera.

Better:
My product allows pet owners to check in on their pets any time of day,
right from their mobile device.

This allows people peace of mind that their pet is safe and happy,
resulting in less stress and more flexibility of schedule for
busy pet owners.

Planning Your Pitch

  • Who is your target customer?
  • What does your product do?
  • What problem does it solve, or what benefit does it provide?
  • What is its unique value over other products?
  • Is there an interesting statistic you can include?

Presentational vs Conversational

A presentational elevator pitch should be more formal
and could be used in a presentation or on a website.

A conversational elevator pitch should feel natural
when mingled with everyday conversation.

Building your Presentation Pitch

Problem. Solution.
Create stunning visual maps to compare action potential propagation time between multiple electrodes.

How. Extra benefit.
FinchNet supports multiple electrodes, relative electrode positioning and accurate identification of peaks and troughs in extracellular traces. Find the data you need with no programming required.

Statistic.
99% of neuroscientists say FinchNet is the best app ever.

Building your Conversation Pitch

What do you do?
I’m working on an app where you give it data from a finch’s brain, and it tells you how good the bird is at figuring out which direction a sound is coming from.

Whoa! How do you do that?
Well, sound enters the bird’s two ears at slightly different times, depending where the sound came from. We can measure that time difference using electrodes, and we can also measure how long it takes the information to travel through the brain to the sound processing centre.

Okay, but why are you studying that?
Great question, how does this apply to further research? What do we gain? Where to from here?

Building your Conversation Pitch

  1. Start with a “Wow” - capture their interest with what you do
  2. Then a “How” - how you do your thing, and how it benefits them
  3. Finally a “Now” - now, for example… tell a good story!

Project Vision

Team Charter

Working Agreement

What we Covered

  • Conversational Pitch
    Is how you explain your project in an everyday conversation with someone who is not necessarily in science.
  • Presentational Pitch
    How you describe your product to your target audience so that they understand the benefit to them.

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